Ticketmaster gets toasted

Ticketmaster gets toasted

Feriby McCorkle, Contributor

On Tuesday, January 24th, Lawmakers absolutely blazed Ticketmaster executives over the fiasco back in November, where Swifties spent hours attempting to purchase tickets due to Ticketmaster’s inability to process orders, which left millions of buyers ticketless. Ticketmaster, a company that distributes concert tickets from artists, took advantage of the power they held by leaving millions of Taylor Swift fans hanging during her presale back in November. January 24, it was taken to congress where Ticketmaster failed to take accountability, and instead “blamed it on the bots”. 

 

In 2010, Ticketmaster merged its platform with another concert ticket website, Live Nation. This made Ticketmaster a monopoly due to the lack of other concert ticket platforms. Only now is congress able to hear this case, and Senator Richard Blumenthal stated that Ticketmaster has “brought together Republicans and Democrats in an absolutely unified cause.” Throughout the hearing, Senators made references to Swift’s songs, like Senator Lee, who referenced many of her songs, You Belong with Me, Blank Space, and Karma, in his speech. Senator Richard Blumenthal said Ticketmaster should take a look in the mirror and say “I’m the problem, It’s me.”, in reference to Swift’s song “Anti-Hero”. 

 

It was concluded that there was no easy answer to dealing with this problem at the moment, but there is definitely a problem that needs to be fixed. In Conclusion, this fiasco has led multiple music artists to separate from Ticketmaster and sell their tickets independently. For example, Zach Bryan sells his own concert tickets and buyers can not buy a mass number of tickets or resell them for more than their original price. This new and improved way of selling is fairer than Ticketmaster because fans register for tickets before they are released so all registered fans have a fair and even chance to have the opportunity to purchase tickets.